Introducing the Selection Triangle.
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Monthly Roundup

Hi there,

 

As we kick off 2025, Endeavor now supports 2,677 entrepreneurs leading 1,634 companies in 45+ countries around the world. And you can already meet the first four Endeavor Entrepreneurs of this year.

 

They’re part of the fewer than 2% of companies selected out of the more than 5,000 we speak to each year. But in a world brimming with ambitious founders and bold ideas, how do you identify the ones poised to not only succeed but to inspire, influence, and transform their communities? 

 

After 30 years of pattern recognition and seeing 80 Endeavor companies (and counting) become $1B unicorns, here's what's been working for us.

    How we separate signal from noise

    In 2024, only 81 companies led by high-impact entrepreneurs were chosen to join Endeavor. Our selection journey is rigorous because its goal is audacious: to pick those best positioned to build successful companies, and become role models and multipliers in their ecosystems.

     

    We look at them from three different angles:

    How to Spot the Next High-Impact Entrepreneurs?
    • Entrepreneur: we look for leaders capable of inspiring generations of founders to come – the future Marcos Galperin (of Mercado Libre, the Argentine marketplace worth almost $100B) or Hooi Ling Tan (of the $18B South East Asian superapp Grab). Role models who pave the way for others are the basis for Endeavor's magic, so it all starts with the human. Ambition, transparency, openness, and capability are non-negotiables.

    • Business: Will this business scale fast enough to create large-scale wealth and jobs? Entrepreneurs can put anybody under a spell, so when we find a remarkable individual, we look to pair that with the kind of numbers that carry a company far. Defensibility, scalability, and a clear growth strategy are essential.

    • Timing: Is it ready to scale tenfold? Entrepreneurs like to think in the future, whereas panelists (seasoned mentors responsible for evaluating the candidates) often ground themselves in the present. By the time they get to the final step, founders have been thoroughly vetted on the first two sides, so timing plays a much bigger role. Does today's reality match the vision? Is the market ripe for the growth they're shooting for? Can the entrepreneur successfully articulate all that and benefit from our support?

    The entrepreneur comes first

    The Selection Triangle highlights the three critical dimensions of high-impact entrepreneurs, but it is not always an equilateral shape. That's because the “who” is at the center. No business survives on charisma and no candidate can hide behind a charming smile.

    “Too many founders are more effective at selling the vision than executing on it. It is not a pitch competition. We need to be able to separate signal from noise.”  – Evan Bullington, Lead Director of Entrepreneur Selection at Endeavor

    The journey brings founders face-to-face with mentors and panelists from around the world and is meant to add as much as it evaluates.

    The Process Behind Selecting High-Impact Entrepreneurs

    Through several panels with the Endeavor team and mentors, entrepreneurs are forced to think critically about their vision, model, strategy, and metrics.

     

    It all culminates in the International Selection Panel (ISP), where each candidate is individually interviewed by six mentors in our global community with diverse backgrounds that complement the company's industry, geography, or both. All six must reach a unanimous decision.

    “I'm a tough interviewer because I believe it shakes people up. When you shake them up, they listen, and maybe it positively affects their trajectory by one degree. One degree might not seem like much now, but over time, it’s the difference between X and 10X growth.”

    What Makes a Founder Meet the Criteria? Meet Ridwan from LemFi.

    Guillaume Pousaz, founder of Checkout.com, and Ridwan Olalere, co-founder of LemFi, connecting at the ISP in Dublin.
    Guillaume Pousaz, founder of Checkout.com, and Ridwan Olalere, co-founder of LemFi, connecting at the ISP in Dublin.

    For the first time, we’re seeing the ex-employee of an existing Endeavor Entrepreneur become one themselves in Nigeria. Ridwan Olalere previously worked at  Flutterwave, an Endeavor-supported company that is now worth $3B as Africa’s most valuable scale-up.

     

    Ridwan and his cofounder, Rian Cochran, started LemFi, which has already captured 5% of Africa’s remittance inflows and expanded beyond the continent. LemFi has one million registered users in diaspora communities across Europe and North America, who send $1B monthly to emerging markets including China, India, Kenya, Nigeria, and Pakistan.

     
    Not only is Ridwan a part of a “startup mafia” — early employees of successful startups who leverage their expertise as operators to start and scale their own startups — but LemFi employees are already forming their own companies. Truly the Endeavor Multiplier Effect in action!

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    ENDEAVOR PICKS

    ➡️ Struggling with distractions? Nir Eyal reveals a four-step method to stay focused in the age of remote work and AI.

     

    ➡️ Discover how Mercado Libre is keeping Amazon at bay in Argentina, despite Amazon’s new shipping rates.

     

    ➡️ Meet the Colombian Endeavor Entrepreneur driving some of the most-streamed series of the past decade.

     

    ➡️ Catch our very own Allen Taylor on the J Curve Podcast as he discusses how US IPOs can unlock billions for Latin American startups.

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